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The Difference is the Music

Radio advertising is a low–cost and efficient way to reach listeners across the U.S. Best of all, it’s free to listeners, unskippable, and available to almost every American on the road today. Nearly the entire U.S. population has access to terrestrial radio, making it one of the easiest ways to use traditional marketing to reach millions of ears across the nation.

Although streaming services like Spotify and Pandora have entered the radio market, loyal listeners also continue to tune into their favorite traditional radio programming. In 2018, 89% of Americans ages 12 or older listened to terrestrial radio in a given week, a figure that has changed little since 2009. Radio isn’t going anywhere soon.

Cost of Radio Ads
The cost of visual production assets in advertisements can add up. To make a high-quality radio spot, all you need is a script and a microphone. This can make radio a more cost-effective advertising option compared to other marketing channels.  WWSJ sell spots in increments of :15, :30, and :60 seconds. Advertising rates fluctuate throughout the day to correlate with shifts in audience size. For example, morning and evening rush hours generally have the largest number of listeners tuning in – therefore, these ad spots are more desirable and costly.

Types of Radio Ads
There are a few common types of radio ads that can be played on air. Live reads are commercials voiced by radio personalities. These ads tend to take on a more conversational tone and are meant to engage audiences using the DJ’s personality. Another option is prerecorded ads. These can be anything from jingles to sponsored commercials.

We have Massive Reach
Nearly everyone in the U.S. has access to traditional radio. Whether your ideal consumer lives in the local market or across the nation, your ad has the potential to reach millions of ears.

We have loyal listeners
People regularly tune in to their favorite radio shows and have schedules set around specific programs. WWSJ radio hosts content through online streaming, so listeners can tune in wherever they are.

Radio Advertising is Engaging
People actively listen to the radio while driving, exercising, cleaning, and going about their daily lives. They’re engaged with the medium and can’t opt-out of your marketing message. If you’re looking to reach a lot of people at a fraction of the price of other traditional advertising channels, radio can be an effective tool to incorporate into your marketing toolkit.

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